What's more priceless than something that can never be replaced?

Art Director Tori McGoogan and I built this campaign for Michael's Craft Stores. We positioned crafts as the ultimate luxury good.


Nothing displays wealth better than rap videos.

So that's what we made.

This video won a Gold Cannonball at the 2015 Richmond Student Ad Show.

The campaign was created with strategic briefing from Michelle Darnell, Will Espinoza, and Caitlin Hines.