What's more priceless than something that can never be replaced?

Art Director Tori McGoogan and I built this campaign for Michael's Craft Stores. We positioned crafts as the ultimate luxury good.

Print

Nothing displays wealth better than rap videos.

So that's what we made.

This video won a Gold Cannonball at the 2015 Richmond Student Ad Show.

The campaign was created with strategic briefing from Michelle Darnell, Will Espinoza, and Caitlin Hines.

Making-of