Announcing Amica Insurance’s partnership with Jayson Tatum.

We all know what insurance companies protect. This is a story about why you protect it.
Our film was the first to feature Jayson with his mom, Brandy Cole,
who turned out to be a star as well.

Director: Ray Smiling
Producer: Manny Caston
Prod. Company: Division7
Editor: Nathan Rodgers at Cabin

CD Art Director: Shannon Smith
CCO: Oriel Davis-Lyons
Producer: Liv Imperatore
Producer: Noah Decker
Agency: Mother New York

We were even discussed on The Ringer’s Bill Simmons podcast the next day.

Page Six noticed.

Jayson is a very private NBA superstar, so any glimpse into his personal life ends up as front page news.

And we made it into the true heart of basketball conversation: the live game thread on the “r/NBA” subreddit.